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Small changes, big outcomes

Emergencies, Crises and Issues Management

Research + Evaluation + Empathy

Masters of Doom & Gloom

When crisis strikes, we step up

Our experience is almost unbelievable. We've led challenging, lengthy and dynamic crises all across Canada, with widely-respected responses to some of the nation's largest disasters and working from mitigation to recovery. 

The experience on our team includes hurricanes, H1N1 and wildfires in Nova Scotia, floods and wildfires in Alberta, floods and wildfires in most of British Columbia’s record seasons, international airlines, energy, Business Continuity Planning (BCP) for large corporations, and COVID-19 in both health care and post-secondary education. 

Management of Issues, Crisis and a Disaster in Emergency Operations

Wildfires, Floods and Chaos Communications Podcast

Join our team of information officers as we recount the intense 2023 British Columbia wildfire season, marked by 10,000 evacuees, theft and sabotage of firefighting equipment, protests, and nearly 300 destroyed or damaged structures. We navigate the challenges of crisis communications amid these wildfires and floods, compounded by a ban on news and the declining impact of Canadian news media.

Wildfires, Floods, and Chaos Communications Podcast
Wildfires, Floods and Chaos Communications Podcast
ethical public relations

What we offer

Led by owner Tim Conrad, APR, we practice to the highest ethical standards, adhering to the Canadian Public Relations Society Code of Professional Standards.

Mitigation to Recovery

Emergency Information

You've seen our work, many times. We've led public information in some of Canada's worst disasters, and have designed and led communications from preparedness through to recovery. 

We are experts in working with populations under one million, leading public education, engagement / public participation (IAP2), business continuity planning and environmental scan projects. 

Issues - Crises - Continuity

Crisis Communications

Whether you are looking to avoid a crisis or are managing an issue, we can help. Our team has a deep background in planning, practicing, responding to and evaluating crises and issues. 

Our collective experience includes cyber attacks, allegations of  improper behaviour, business continuity planning, and deaths at a worksite. 

Evaluate and Improve

Engagement  & Education

Backed by IAP2 training, we have facilitated small to large public participation processes for a wide variety of projects including advocacy, disasters, after action reviews, and construction.

Our public education experience is vast and has moved populations to change behaviour, improve understanding on critical projects, and resulted in hundreds of millions of government investment.   

Knowledge is only powerful if shared


We offer training through workshops, presentations and keynotes both in-person and online. 

These include Disaster Communications, Media/Speaking Training and Coaching, Practice Exercises, and much more. If you have a need for training, we can likely help. 

Are you ready?

We want you to be.
We work to get your organization prepared, your audience educated and trusting you, and the individuals on your team primed for action.