Tim Conrad, APR
Ethical communicator who has an unusual attraction to crises, disasters and systems-based communicating. You'll find him happiest when he's expanding possibilities in public relations.
Kamloops | Canada
Leading with empathy-based communications
200 years of experience.
(We just look young, thanks.)
We bring unique skills
to your unique projects
Disasters, crises and issues draw our attention as we know we can help make every situation better through clear, concise and ethical communications.
We bring the same energy and beliefs to our work in public engagement (IAP2 and Indigenous), public awareness campaigns, training and presentations, and strategic planning.
We are known for managing large and complex projects, often those where others have failed, and for leaning in when a challenge is more difficult. For 10 straight years, we have achieved every client project within the allotted budget.
Engage educate expand
Our Associates Team
Led by our President, Tim Conrad, APR, we have a team of associates we use to lead and support client projects, learning and planning. Together we have nearly 200 years of combined experience in public relations and over 30 years in emergency management.
Brie Thorsteinson-Ogle, MCM
Her approach to each new challenge incorporates elements of psychology, Design Thinking, data science and the kind of informed instinct developed after years in the trenches.
Calgary | Canada
Mike Lupien, APR
A proven record in crisis communications execution and has enabled organization leaders and support teams to manage emergencies through timely communications and engagement with a broad range of stakeholders.
Edmonton | Canada
Sarah Zimmerman, APR
Sarah has a community-building, public engagement, cultural and arts background. She has worked in the corporate and public sectors, including mining, post-secondary and tourism.
Terrace | Canada
Daniel Watson
Brings experience from emergency dispatch, crisis education, and community engagement. A passionate communicator and fierce advocate for inclusive practices. Their work is grounded in empathy, clarity, and a commitment to community resilience.
Calgary | Canada
Leila Daoud
Has helped a diverse portfolio of international clients to enhance their reputation, increase visibility, and navigate complex media landscapes. Brings a long background as a PIO in law enforcement and emergency response.
Edmonton | Canada
Emanuel Sequeira
Uses marketing, videography, social media and media relations to support clients in sports and other sectors.
Penticton | Canada
Jordan Tucker (Ba, bEd)
Trauma-informed systems thinker who thrives negotiating complex relationships in community. Former journalist, frequent educator. Sees all sides of the story.
Kamloops | Canada
Recruiting
We expect to add more associates soon. We are looking for all levels of experience!
Anywhere | Earth